Hate it or love it producer
When she thinks about that last burst of freedom before the pandemic, her mind takes her back to a changing room on the morning of her birthday. She and her producer, Inflo, had recently started work on the new album and she was celebrating turning 26. Photograph: Jameela Elfaki/The ObserverĪbout a year ago, Simz was in Los Angeles. In the hot seat: Little Simz wears top, trousers and corset, all by track top by ahluwalia.world hoops by Īnd sandals by .uk. Simz describes that year as the best of her life she landed a recurring role in the Drake-sanctioned Netflix show Top Boy, and released her third album, Grey Area, to critical acclaim. In his 2019 headline set at Glastonbury, Stormzy shouted her out as a legend and one of 52 essential British artists coming through. In 2017, Kendrick Lamar described her as “the illest doing it right now”. After a brief stint at the University of West London, she decided to pursue music full-time. By 21 she’d written, recorded and released four mixtapes, five EPs and an album ( A Curious Tale of Trials + Persons), all on her own label, Age 101 Music.
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As a teenager, she starred in TV shows on CBBC ( Spirit Warriors) and E4 ( Youngers), all the while making music and uploading it on SoundCloud and Bandcamp. But there are two Simz: the one that is by nature reticent and the Simz who wants to show you her universe.īorn and raised in north London, she was a shy performing arts kid who found her voice at St Mary’s Youth Club in Islington. “I’m definitely not the greatest at opening up,” she says today. Yet from its overture, her fourth studio album reveals an interior world of cinematic proportions. When she talks, she is purposeful, precise, politely withholding.
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Simz, full name Simbiatu Ajikawo, doesn’t waste her words. “People think I’m rude, or antisocial, or awkward, because I’m not chatty,” she says.
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Still wearing full makeup from the shoot, Simz is swaddled in comfortable grey sweatpants and a black, shiny puffer jacket. The combination of closed cafés (England is still in lockdown) and persistent March drizzle has meant we’ve ended up in the car, an enormous 4x4 with TV screens built into the seats. The British-Nigerian rapper-singer-actor, 27, has spent the morning doing a photoshoot.
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I t’s a drab afternoon on an industrial estate in London and I’m sitting, somewhat awkwardly, in the back of a parked car with Little Simz.